Brochure Content Ideas For Your Security Systems Business
When promoting your security system business, there are several tools that you can use. There are your business cards, flyers, posters, etc. But, if you want to present your clients with a little more comprehensive information about your company, then security system brochures are what you will need. Brochures can be used as an effective way to communicate to your current and potential clients. In your copy, you can include interesting offers, the products you offer and a summary of information about your company.
Design Tips for Security System Brochures
o Kinds of products. Use your brochure prints to tell your reader what kinds of products you are offering. If you can afford brochure copies with several folds, you can use separate section for each of your products. Use one column to tell your clients all about CCTV and security cameras. If you offer a wide inventory of cameras, you can choose the top products for each category. For example, choose the best-selling dome cameras, box-type cameras, infrared cameras; and feature them on the copy. Do these on all other products like the DVR systems, media tapes, software and applications, etc.
o Installation and after sales support. Impress your future clients by letting them know that you don't only sell surveillance gadgets but can also assist them with the installation process. You should also tell your readers about your after sales support. You could have clients who don't know anything about security systems and easy to reach technical support would come in handy for them. So, give them what they need and they will surely come to your store.
o Client List and Testimonials. One way to gain the trust of would-be customers is to give them proof that your products and your company, in general, are proven to be reliable. Show them that you are by including a list of your past and current customers in the printed brochures. Adding up testimonials from these clients is a great idea.
o Contact information. It is important that anyone who becomes interested with our products can easily contact you. So, don't forget to include your contact information at the back of the brochures. Your business address, contact numbers and contact persons should be included.
Doing your brochure copy the right way is important if you want it to effectively communicate to our readers. The tips above could serve as your guide when planning for the design of your copy. Just remember to always write your copy in a clear and concise manner.
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